A New Landmark Opens in Zamboanga
On March 20, 2026, SM City Zamboanga opened as the 90th mall of SM Supermalls and the eighth in Mindanao, one of the most anticipated developments in the region.
From day one, it wasn’t just about opening doors. It was about delivering a complete experience.
Designed to Capture Attention
A 75-ft curved outdoor LED display defines the mall’s exterior built to command visibility from both passing traffic and incoming footfall. Designed for immersive, high-impact visuals, it transforms the facade into a dynamic digital canvas.
Inside, the scenic elevator features the tallest indoor LED display in Mindanao. Spanning four levels, it creates a seamless vertical flow of content that moves with visitors as they navigate the space.
Fully Live, From Day One
Every digital installation across the mall was operational at launch.
From SM’s own campaigns to brand ads across SM Cinema, SM Store, Watsons, Sports Central, Levi’s, and J.CO Donuts & Coffee content was already live the moment the mall opened.
No placeholders. No delays. Just fully realized digital environments from the start.
A New Standard for Mall Openings
With the largest indoor and outdoor LED displays in the region, SM City Zamboanga sets a new benchmark for retail environments where digital isn’t an add-on, but a core part of the experience.
Make Your Space #Limitless
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