November 18, 2020
The utilization of digital LED displays is one of the most recent advertising fads. Even though many businesses are aware of and utilize digital signage, some companies are still afraid to adopt it.
Some people are still unsure because they don’t see the value of digital advertising, while others misunderstand and poorly view it because of inaccurate sources. Despite how beneficial this technology is, there are still numerous misconceptions concerning digital LED displays.
Advertising is slowly riding the digital wave. New trends and techniques regularly emerge, making it more challenging to keep up. To prevent being left behind by their competition, one must adapt. Companies and brands have the opportunity to communicate with their target audiences in novel ways. But one thing remains certain; digital signages are here to stay.
If you are curious, we have listed down some myths about digital LED displays that need debunking below.
Businesses commonly utilize digital LED displays for advertising, information-sharing, and branding. These displays are a relatively modern development that is making waves in the digital age. This article tries to debunk some common misconceptions regarding digital signage by examining crucial factors for those considering purchasing one.
The brightness of digital LED displays allows them to be viewed in direct sunlight. This misconception might have come with early digital signage that was not bright enough to be visible in direct sunlight; however, that is no longer the case.
On our streets and roads, we see traffic lights that are light-emitting diodes. This means that the same material is utilized for digital displays as it is for traffic lights.
LED luminaires emit the least amount of carbon dioxide into the environment of all lighting sources due to their low energy usage. Less carbon dioxide = less greenhouse effect.
Another myth is that LED screens and other electronic devices emit dangerous radiation or electromagnetic fields (EMFs). This is only true if the device emits a high-voltage electric field, but these devices do not emit EMFs.
Did you also know that digital advertising has reduced the usage of paper and plastic flexes, which are traditionally needed for posters and banners? Can we cut down the carbon footprint and, ultimately, reduce pollution and save trees? Indeed, digital signage is a green technology that can help save our planet.
Over the years, the cost of the equipment has decreased because of evolving technology. It lessened the thickness and weight of the cabinets, so it is easier to install and transport.
Digital LED displays are not just for TV screens; they’re also beneficial for signs, retail, and other applications. They may be created into thinner designs that can fit into any place while maintaining high quality. Some displays are also shape-flexible, making it easier to put them overhead, on narrow spaces, or on unusual shapes such as curved walls.
The amount you would end up paying for power consumption depends on the overall energy efficiency of the product. Several indoor and outdoor LED manufacturers provide low-energy products. As a result, they are sustainable and accessible in your pocket.
Running an LED sign is far less expensive than running a classic backlit or neon sign. Other lighting solutions use more energy and emit more heat than LED lights. Depending on local kilowatt rates and operation hours, your supplier will be able to provide you with information on the LED screen’s power consumption as well as predicted electric expenditures.
It is another misconception when it comes to digital signage technology. It doesn’t need an engineer to run and manage your displays and network. You have to know basic internet knowledge like playing YouTube and connecting Bluetooth devices to your computer.
LED providers also offer free training courses on how to operate this equipment. While specific software can be used to control them, some digital signages include a plug-and-play capability that eliminates the need for it.
There are several common misconceptions about digital led displays that are understandable because there is a lack of evidence in most industries and business segments. However, in the coming years, digital signages might be the best tool to expand your business’ horizons.
Indeed, digital displays are a fantastic tool to unleash your business’ true potential in an impactful yet cost-efficient manner. So, if you are looking to do something like this for your brand, you better invest in modern digital solutions with Mediacast Digital Group.
Marhamat, Bobby (2019). How To Create Digital Signage That Enhances The Offline Shopping Experience. Retrieved from https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/12/16/how-to-create-digital-signage-that-enhances-the-offline-shopping-experience/?sh=41452cac778d